Latest & Featured
U.S. Thanksgiving Film & TV Predictor
Originals or sequels: what will win U.S. Thanksgiving on CTV?
Open tool →The Halloween Home Screen
Horror is winning awards and home screens. Play four quick rounds on CTV data and get your titles analysed free.
Open tool →Call the Game: Thanksgiving 2026
How US streamers are counting down to Thanksgiving 2026 on the CTV home screen
Open tool →U.S. Thanksgiving Film & TV Predictor
Originals or sequels: what will win U.S. Thanksgiving on CTV?
Open tool →The Halloween Home Screen
Horror is winning awards and home screens. Play four quick rounds on CTV data and get your titles analysed free.
Open tool →Call the Game: Thanksgiving 2026
How US streamers are counting down to Thanksgiving 2026 on the CTV home screen
Open tool →The Awards Season Playbook
Does winning an Emmy actually move the needle? A calibrated, dated prediction for Golden Globes and Oscars season, built from real 2025 CTV merchandising data.
Open tool →The Nomination Effect
How the 2026 Emmy® nominations are reshaping US CTV merchandising
Open tool →AI vs. Regulators: CTV Content Discovery
AI is Rewriting How Viewers Discover Content on CTV - What Should Regulators Do About It?
Open tool →The Sequel Effect
How studios cut TVOD prices before a sequel opens
Open tool →CTV Industry Wisdom Index
Predict where AI is taking CTV content discovery
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House of the Dragon: The $MPV™ Reign
S2 vs S3 finale data, interactive $MPV™ comparison.
Open tool →Profit Up. Shelf Check.
Which streamers turned profit into promotional shelf dominance?
Open tool →Shelf Predictor 2027
Predict which streamers will dominate CTV home screens in 2027.
Open tool →HBO Max & Paramount+: Merger on Ice
How the blocked merger is reshaping HBO Max and Paramount+ visibility
Open tool →What Does US CTV Actually Promote?
Uncovering what content US CTV platforms really push to viewers
Open tool →US CTV Prominence Q2 2026
Which streamers led US CTV home screens in Q2 2026
Open tool →French CTV Prominence Q2 2026
Which streamers led French CTV home screens in Q2 2026
Open tool →World Cup Shelf Spotlight
How US streamers promoted the World Cup ahead of the quarter-finals
Open tool →Promotions That Win on CTV
Standout CTV promotion examples by content type
Open tool →US CTV UI Review
Design audit of major US streaming platform interfaces
Open tool →The Free TV Playbook
FAST and AVOD competitive landscape strategy guide
Open tool →US Sports Visibility
Sports content prominence across US CTV platforms
Open tool →US Prominence
Which streamers lead US CTV home screen placement
Open tool →HBO Max Launch Insights
Track Max's European CTV launch visibility data
Open tool →Prime Channel Navigator
Explore Prime Video channel tiers and prominence
Open tool →Roku Home Screen IQ
Test your knowledge of Roku's redesigned interface
Open tool →UK TV Screen Insights
Who dominates the UK connected TV home screen
Open tool →NBA Playoffs Window
Sports content visibility during NBA playoff season
Open tool →Competitor Analysis
April 2026 head-to-head CTV placement intelligence
Open tool →Streamer Insights Hub
Monthly streaming rankings powered by $MPV™ data
Open tool →ROI Calculator
Calculate your CTV merchandising return on investment
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