Latest & Featured
The Big Reset: Revisited
The industry made 10 calls for streaming in 2026. Did they land?
Open tool →The Season of Live 2026
Holiday growth is won, not given. Can you call who won it?
Open tool →The Traitors Roundtable
Missing The Traitors? Play three roundtables on CTV home-screen data, spot the stat that's lying and get your titles analysed free.
Open tool →The Big Reset: Revisited
The industry made 10 calls for streaming in 2026. Did they land?
Open tool →The Season of Live 2026
Holiday growth is won, not given. Can you call who won it?
Open tool →The Traitors Roundtable
Missing The Traitors? Play three roundtables on CTV home-screen data, spot the stat that's lying and get your titles analysed free.
Open tool →U.S. Thanksgiving Film & TV Predictor
Originals or sequels: what will win U.S. Thanksgiving on CTV?
Open tool →The Halloween Home Screen: 2025 Rewind
Revisit horror's Halloween 2025 home screen. Play four quick rounds on CTV data and get your titles analysed free.
Open tool →Thanksgiving 2026: CTV Countdown
How US streamers are counting down to Thanksgiving 2026 on the CTV home screen
Open tool →The Awards Season Playbook
Does winning an Emmy® actually move the needle? A calibrated, dated prediction for Golden Globes and Oscars season, built from real 2025 CTV merchandising data.
Open tool →The Emmy® Winners 2026
How the 2026 Emmy® nominations reshaped US CTV merchandising
Open tool →AI vs. Regulators: CTV Content Discovery
AI is Rewriting How Viewers Discover Content on CTV - What Should Regulators Do About It?
Open tool →The TVOD Sequel Effect
How studios cut TVOD prices before a sequel opens
Open tool →The CTV AI Discovery Forecast
Predict where AI is taking CTV content discovery
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House of the Dragon S2 vs S3
S2 vs S3 finale data and the dollar value of each season's push.
Open tool →Profit Up Shelf Check
Which streamers turned Q2 2026 profit into promotional shelf dominance?
Open tool →Shelf Predictor 2027
Predict which streamers will dominate CTV home screens in 2027.
Open tool →HBO Max & Paramount+: Before the Merger Closed
How the July merger pause shifted HBO Max and Paramount+ visibility
Open tool →What Does US CTV Actually Promote?
Uncovering what content US CTV platforms really push to viewers
Open tool →US CTV Prominence Q2 2026
Which streamers led US CTV home screens in Q2 2026
Open tool →French CTV Prominence Q2 2026
Which streamers led French CTV home screens in Q2 2026
Open tool →World Cup 2026 Shelf Spotlight
How US streamers promoted the 2026 World Cup through the group stage
Open tool →Promotions That Win on CTV
Standout CTV promotion examples by content type
Open tool →US CTV UI Review
Design audit of major US CTV platform interfaces
Open tool →The Free TV Playbook
FAST and AVOD competitive landscape strategy guide
Open tool →US Sports Visibility
Sports prominence on US CTV platforms, Jan to May 2026
Open tool →US CTV Prominence Q1 2026
Which streamers led US CTV home screens in Q1 2026
Open tool →HBO Max Launch Insights
Track HBO Max's UK and German CTV launch visibility
Open tool →Prime Video Channel Tiering
Explore Prime Video channel tiers and prominence
Open tool →Roku Home Screen IQ
Test your knowledge of Roku's redesigned interface
Open tool →UK TV Screen Insights
Who led the UK connected TV home screen in Q1 2026
Open tool →NBA Playoffs Window 2025
Sports visibility during the April 2025 NBA Playoffs
Open tool →Streaming Competitor Analysis - April 2026
April 2026 head-to-head CTV placement intelligence
Open tool →Streamer Insights Hub
Q4 2025 to Q1 2026 streaming rankings by placement value
Open tool →ROI Calculator
Calculate your CTV merchandising return on investment
Open tool →